By Berk Veral, Senior Product Marketing Manager, RSA FraudAction and CyberCrime Intelligence
As mobile apps become an essential part of our lives, both for consumers and enterprises, the mobile app space is getting more attention from all sides.
Last month, the Federal Trade Commission (FTC) released new guidelines for app development for mobile devices.
End user privacy and security take top priorities as FTC urges app developers to be mindful of data collected via apps as well as enterprise privacy policies.
Enterprises should always follow their privacy policies and also consider possible future changes to policies when developing apps. App data practices has to be transparent to end users, and users’ permission must be required before collecting any information. Another key factor is to give users control of the data collected by giving them the choice to opt-out.
Security is another important part of the FTC guidelines. Developers should pay close attention to what type of private information will be collected, how it will be used and disposed. And the data apps collect and use must be protected at all times.
Well, these are guidelines, but FTC also notes that businesses not living up to their privacy policies may face FTC charges and fines.
The app business has become quite serious indeed…
Berk is Senior Product Marketing Manager at RSA responsible for RSA FraudAction Anti-Phishing, Anti-Pharming, Anti-Trojan, and Anti Rogue App services as well as RSA FraudAction Intelligence and Cyber Crime Intelligence. Prior to joining RSA, Berk served as a senior member of product marketing teams at global technology companies where he worked closely with global financial institutions on technology solutions.