The application of Big Data analytics to security has resulted in a transformation not only in detecting and responding to threats. It also transforms how we establish and evaluate trust, based on understanding risk rather than expecting absolute security. This transformation doesn’t just affect security professionals. Understanding trust is critical for many of the topics that are explored at EMCworld, including cloud, virtualization, storage and document management. Understanding trust can help in enabling new business opportunities, finding more effective operational processes and working more effectively with partners.