By Berk Veral, Senior Product Marketing Manager, RSA FraudAction and CyberCrime Intelligence
According to Reuters, McDonald’s has been testing in-store fast food purchases via mobile apps in France.
Why? Well, so that you can order your burger with your app on your mobile device, skip the line to order and pay as you will pay via PayPal and wait in a separate line, presumably shorter than the regular line for people without apps.
Another testament to mobile apps becoming an integral part of our daily lives. Not convinced yet?
There are more examples: Home Depot has already signed up to use PayPal to process in-store payments via mobile devices.
And Starbucks is already working with Square to enable coffee lovers to pay for their not-fat lattes by using a Square app.
Just remember… you can’t return your latte for an extra shot of vanilla with an app. You still have to wait in line for that.
Berk is Senior Product Marketing Manager at RSA responsible for RSA FraudAction Anti-Phishing, Anti-Pharming, Anti-Trojan, and Anti Rogue App services as well as RSA FraudAction Intelligence and Cyber Crime Intelligence. Prior to joining RSA, Berk served as a senior member of product marketing teams at global technology companies where he worked closely with global financial institutions on technology solutions.