Seth Geftic

Seth Geftic

Seth Geftic leads product marketing efforts for RSA NetWitness in the Security Management and Compliance group. Prior to his current role he was responsible for the Federal Solutions team at RSA, The Security Division of EMC. In that role, he oversaw multiple initiatives to enhance security, manage risk, improve compliance efforts and drive IT policy in the public sector. Additionally, Mr. Geftic is an industry expert in the fields of fraud, cyber crime and cyber threats. At RSA, Mr. Geftic spent over five years in RSA’s Identity, Protection and Verification group which provided authentication and anti-fraud solutions for the majority of the United States financial sector. Mr. Geftic holds a BSBA in both Marketing and Finance from Washington University in St. Louis and is a CISSP.Subscribe to Seth's RSS feed

The next marketing buzzword in security is…

Every year we seem to have a new buzz term in security. As someone who lives in the security product marketing world I’ve seen trends come and go. Terminology that was once mandatory in every piece of collateral suddenly becomes stale and cringe-worthy (APT is becoming one of these). We’ve had a bunch of buzzwords and phrases; some were pretty good and some were really terrible. I should know I helped propagate some of these buzzwords.

The New NetWitness Community is Live

The NetWitness team at RSA is proud to announce the launch of our brand new NetWitness User Community. The Community is a central location where our users can interact with the people behind the product, other users in the community and industry experts.

Visa Europe adopts RSA strategy & deemphasizes passwords

“I know you, You think it’s weird but it’s not. You’re all looking at it all upside down” From “Password” by Ben Folds & Nick Hornby Visa Europe recently announced that they are slowly doing away with their Verified by Visa (VbV) passwords for 3DSecure.  What they didn’t announce is that this shift is being [...]

Movie Reviews For Security Geeks: Live Free Or Die Hard

This year RSA Conference has added a new event, “Security Cinema”.  They asked fans to vote for the movie they want to be shown on Wednesday, February 29th in the Crypto Commons.  Here are the movies that voters had to choose from: Antitrust (2001) Die Hard 4: Live Free or Die Hard (2007) Hackers (1995) [...]

Bits & Bytes: Mischel Kwon

Note: Bits & Bytes is a new reoccurring column featuring interesting figures in the security industry.  The intent is to provide a quick interview that allows readers to learn more about the interview subject and their views of our industry.  This edition features Mischel Kwon. About Mischel:  Mischel Kwon is an IT executive with more [...]

Security Songs (your RSA Conference soundtrack)

Two years ago I posted an RSA Conference 2010 mix on my Speaking of Security blog. While the post explaining some of my favorite security songs still remains, the company that allowed readers to listen to the mix is no longer with us.  In an attempt to update the security songs mix I looked long [...]

All Those Years Ago: Looking back at the early days of cybercrime & fraud at RSA

“What tender days, we had no secrets hid away. Now it seems about a hundred years ago” from 100 Years Ago by The Rolling Stones Over the past 6+ years at RSA I’ve seen a lot of changes at RSA from acquisitions to new product launches to the dreaded “end of life” of a product.  I’ve [...]

Geeks With Guns: Obama’s New Defense Plan Invests In Cyber Capabilities

“In silent bars, in silent rooms, in silent cars, you hide where you can. And me, I know just where you are, you see, I’m a bomber man”  -  From Bombers by Gary Numan This week President Obama released his plans for a “leaner” military.  There has been a lot of debate about whether or not this [...]

Policy & Security Don’t Always Mix

“Some civil servants are just like my loved ones. They work so hard and they try to be strong”  – From Don’t Worry About The Government by The Talking Heads Have you ever had this experience?  You’ve gotten in a cab and try to tell the cab driver specific directions or routes you want to take [...]

Movie Reviews For Security Geeks

Movie Reviews For Security Geeks. In this edition you can read security focused reviews of classics and flops such as “War Games”, “Sneakers” and “Hackers”.