IAM must be retooled at its very foundation. We need to add intelligence and business context at the heart of IAM. It all starts with the user. If we get a solid handle on ‘who’ the user really is in the business context and ‘what’ they should have access to, all downstream functions like authentication and provisioning will be much more effective. This was the primary driver for RSA’s acquisition of Aveksa, the leader in business-driven identity management.